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Talking about the future of car service from brand to operation
Source: | Author:northwolfmfg | Publish time:2019-06-20 | 1213 Views | Share:
With the rapid growth of the number of passenger cars in China, the development of the automotive aftermarket has also attracted much attention. Coupled with the rapid increase in car ownership and the extension of the car's service life, the development prospects of the automotive aftermarket have become the consensus of the industry.

Driven by new elements such as the Internet, the automotive aftermarket has turned from a profiteering era to a low-profit era, with rising operating costs, consumer psychology and consumer behavior. The general improvement of the degree of education of car owners and the competition of e-commerce platforms have made the management of auto repair shops more and more difficult. The lack of talents, the lack of customers, and the inability to sell products have become the norm. In order to achieve profitability in the increasingly fierce aftermarket, it is necessary to find the difficulties of store management, and the right medicine can solve the problem.

So what are the difficulties in the operation of the car market?

First: lack of visibility

The same thing, a famous one is not famous, then what do people choose? The answer is simple, choose a famous one. The same principle applies to the automotive aftermarket, especially with the rise of the branding of the automotive aftermarket, more and more chain stores are compressing the living space of individual business.

Second: the lack of standardized service processes

What era is it now? Still looking at the current automotive aftermarket with an old look of 10 or 20 years? The current automotive aftermarket is increasingly demanding stores, especially the professional service concept. It can be said that many individual stores now have no concept of service. However, as the aftermarket of the automobile becomes more and more popular, more and more chain stores are breeding, and if a store does not have a standardized and professional service concept, it is easily eliminated by the market.

Third: lack of core competitiveness

Lack of technology, single product, and backward service are the biggest problems facing many stores, especially personal stores, and the most deadly problem in this industry.

Fourth: lack of marketing ideas

What era is it now? It is the Internet age, the information age, and the marketing era. Many store operators do not sell for the store at all, or even marketing, so how can your store be competitive?

Fifth: the management method is backward

Many store operators have not received systematic management and learning, and they do not understand how to manage a store, resulting in a waste of resources, increasing the cost of expenses, and increasing the pressure on store operations.

Conclusion
 
The automobile aftermarket is a huge market with unlimited potential. Especially with the rapid development of China's economy, cars have become more and more popular. From the earliest luxury jewelry to the tools used by everyday families, it can be said that human beings cannot do without it. Cars, then as participants or operators of the automotive aftermarket, how to share this cake in the future development? Then we must solve several aspects that have just been said. Only by striving to improve market visibility, have core competitiveness, do a good job in marketing, and have modern management ideas, then you will definitely become a successful player in the automotive aftermarket.
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